TORONTO
MEDIA SCHOOL AND ITS INTERPRETATION IN RUSSIA
INTRODUCTION:
The course aims to familiarize students with the
fundamental discoveries of the
The overall goal of the course is to gain an
understanding of the ideas of H. Innis and M. McLuhan, who founded the
Teaching material explore
Innis’s dimensions of empire that are space and time, depending on the dominant
form of communication. Students are designed to study Innis thoughts on change
from stone to papyrus as causing a shift in social order. They must survey ancient
The objective of the second part of the
course is to revise the ideas of McLuhan, who offered new insights into the
consequences of a rise the media. Students are supposed to bend to his approach to the practice by which
people experience the world through different media and lean why all the media
are “extensions of man”. They should look into the implications of a shift from
a purely oral communication to one based on a written language. They are intended to understand how
each new medium transcends the boundaries of experience and contributes to
further change as well as see how different media working together in “global
village” in which information and experience would be freely available for all
to share.
A
proposition for the classes is to engage everybody in a process of taking
meaning that media become increasingly multiple or single-sense. Students have
to find out McLuhan view that experiencing the world by reading “hot” printed
text is isolating, non-involving, and encouraging the rational, individual
attitude while “cool” television viewing is involving, not very informing, and
also conducive of a less rational and calculative stance.
All students
are intended to learn Innis and McLuhan ideas as only perceptions that should
stimulate their own speculations in area of media impact on cultural and social
changes.
The lectures contain
implication of the
OBJECTIVES:
Introduce
students the major trends of
Equip
students with theoretical tools necessary to make a connection between method
of identifying historical and contemporary significance of
Expand
students conceptual knowledge on implication the
Illuminate
status of the
TEACHING POLICY:
The course consists of at the least 15 sessions
including lectures, mid-term test, and final exam. All lectures subdivided on two major parts. In
the first part of a semester students must learn H. A. Innis’s approach to the
history of communication from Ancient Egypt to modern
GRADING POLICY:
Attendance, involvement in classes, periodic assignments, and seminar
presentations – 25%
Mid-term test – 25%
Final essay
of minimum 10, maximum 15
double-spaced pages on a topic agreed upon with the lecturer. The paper is to
be handed in a print form by the last meeting of the semester –
25 %
Final exam – 25 %